Product packaging design is rapidly changing in this fast-paced world. Leaving a lasting impression is the secret to staying in your customer’s mind. Use of creative packaging design is the smart approach to distinguish your brand identity in the crowded market. In this guide, you will find the ways to build a strong presence in the market without breaking your bank.1
How To Add Creativity In Packaging?
Creative packaging is one of the best ways to get the attention of customers. Grabbing customer attention is vital to enhancing sales. But the competitive market makes it somewhat difficult to be unique, as every brand is trying its best to present its product. In this regard, merging the customer pain points in a creative way will become highly beneficial. Make sure the creativity does not compromise the functionality of the boxes. You can keep in mind the following points while selecting a box design:
- Durable yet flexible material
- Easy to read typography
- Unique box styles that can be reused
- Minimalism for gift packaging
- Vibrant color with highly visible logos for retail packaging
- PVC windows for engaging curious customers
- Add-ons that give aesthetics plus functionality
- Vibrant colors of children’s product packaging
| Box Styles | Materials | Key Feature | Best For |
| Custom Pillow Boxes |
Cardboard, Kraft |
Offering high-end looks with a curved shape and tuck-in flaps. | Small goods, Cosmetics, Accessories, and Jewelry |
| Custom Gable Boxes | Cardboard, Kraft, Corrugated | Consists of a sturdy structure that enhances portability with built-in handles. | Retail products, Bottles, and ideal for handling heavyweight items |
| Custom Hexagon Boxes | Cardboard, Kraft, Corrugated, Rigid | Providing ample space for adding branding elements for six face shapes. | Smart gadgets, Event Gifts, Fast food, Cosmetic items, and High-end items. |
| Custom Rigid Boxes | Grey board | An expert in providing robust protection for delicate items comes with an elegant appearance. | Eyelashes, Fragrances, T-shirts, bags, Luxury Jewelry |
| Cardboard, Kraft, Rigid | Consists of a secure base and a lid, and is an expert in leaving a memorable unboxing experience. | Shoes, Electronics, Premium alcohol, Jewelry, Clothing | |
| Custom Die Cut Boxes | Cardboard, Kraft, Corrugated, Rigid | Turn into any shape, their volume perfectly aligns with the product dimensions. | Toys, Models, Medicine, Music instruments, Food & Beverages, products with uneven shapes. |
Benefits of Creative Packaging for Brand Identity
Brand identity is what brings customer attention toward your services; avoiding it may leave you struggling to get sales. In the crowded hundreds of brands offering similar products, everyone claims to be the best alternative. The only way to prove it is by incorporating a unique box packaging design that ultimately draws user attention toward your products. Below are the points that will help you to understand the significance of creative packaging.
- Recall Identity: The overall look of the packaging, with alluring shapes, fonts, and style, works collectively in forming the recognition. Consistently using these elements gives a competitive edge and supports the product to roar in the whole market.
- First Impression: The outer look of the product will define whether the customer will take it or not. Professionally designed packaging lets customers be excited for what you bring for them. While searching for a new item, customers prefer the outer looks over the product.
- Unboxing: The most exciting part of any packaging is its unboxing. Presenting a wonderful unboxing experience, invite customers to revisit your brand for their next purchase. This encourages them to share this experience on their social handle, which strengthens your online presence.
- Helping in Standing Out: Distinctive custom packaging design helps your belongings stand out, which ultimately adds a big chunk to net sales. Unlike generic shapes, packaging creative structures pop up on the shelves by giving a highlighting aesthetic from the outside.
- Leverage Perceived Value: Customers hesitate to pay for those items that they have never used before. Use of high-end, distinctive designs builds trust that ultimately uplifts perceived value. This kind of packaging sends the quality signal, winning customer confidence in the brand.
Steal the Attention of Eco-Lovers
Standing out in the competitive market is nearly impossible these days. Incorporating sustainable packaging design is the smart approach to captivate the attention of eco-lovers. This is the way to enhance brand image, give customers the chance to buy from you again. Whether you have just started your business or already have an established brand in Canada, investing in organic packaging must be your go-to choice.
Invest in Unique Packaging Design Today!
In today’s crowded world, the only thing that gives your products a distinctive position is investing in creative packaging design. Once you’ve done this, your product packaging acts like a silent salesperson that gives you freedom to spend on marketing. Forget about paying for running social media ad campaigns or TV ads if your packaging is successfully giving you access to the end user. Premium Custom Boxes offering executive class packaging design in Vancouver at affordable prices. Take the step in building your own identity by ordering from a reliable source like Premium Custom Boxes. Call now and book your order today.
